Every residence at Fulton 555 starts out as a blank slate, but the architectural bones of these innovative new residences set them apart from other San Francisco condos for sale. Courtesy of interior design by AubreyMaxwell, Robbie McMillan and Marcus Keller’s visionary firm, Fulton 555’s common areas and sample residences speak to the aesthetic and creative spirit of San Francisco—and Hayes Valley in particular. Bold colors and an array of objects and surfaces that reference different cultures and continents give these homes a worldly sophistication and a sense of adventure, but the sleek and modern architecture of Fulton 555 also lends itself to warm, welcoming, and highly textured design elements. “We believe folks are looking for a balance between the excitement of life in city-center and the comfort, warmth, and security of what it means to be ‘at home’,” says McMillan. “Texture plays an important role in the form of natural wood, ceramics, and textiles. Together, all of these elements work to create the feeling of home as sanctuary and respite from high-energy days on the go.”
McMillan and Keller credit the neighborhood as a primary influence: “We were inspired by the strong design perspective of the Hayes Valley neighborhood and the incredible range of apparel and design resources just steps away from the building,” McMillan says. “Three of the local clothing stores stood out as distinctive profiles of design-driven Hayes Valley residents—Dish Boutique, Reliquary, and Triple Aught Design. We had a blast creating our interior design profiles to reflect the people we could imagine living in each of these unique homes.”
In other words, if these boutiques were Fulton 555 residents, what would their living spaces look like? This thought experiment ultimately formed the distinctive looks of each model residence. So, when AubreyMaxwell made Dish Boutique the unofficial mood board of the one-bedroom model apartment, they were attentive to Dish’s reputation for carrying the work of independent designers and catering to shoppers with a clear affection for nature and a “modern bohemian aesthetic.” The Dish shopper wears stylish sandals and little or no makeup and craves texture and pattern, but only if it’s understated. Correspondingly, AubreyMaxwell used a dreamy grisaille wallpaper in the bedroom to evoke the delicate, slightly faded look of an antique print and included clusters of earthy ceramics by local artist Julie Cloutier. For the living area, Minimal, a local Hayes Valley purveyor of chic furniture and accessories, provided the Godot sofa by Menu, decorative throw pillows, and the Clamp floor lamp by Pablo Designs.
The two-bedroom model residence is the domain of Reliquary. AubreyMaxwell envisioned this home as the base for a dynamic duo, perhaps a millennial couple that loves to travel and bring back unique, eye-catching souvenirs from their adventures. McMillan describes the style as “eclectic and humorous, but sharp,” combining a sense of whimsy with an eye for style and a love of entertaining. Warm, but not stuffy. For this space, Minimal provided a welcoming and well-designed coffee table, which AubreyMaxwell paired with a custom Fulton sofa by the local furniture studio BenchMade Modern. The conversation piece on the coffee table is a stunning spherical ceramic vessel by Heather Rosenman, and gorgeous prints of Miles Jackler’s nature and surfing photography liven up the walls. A custom cabinet with a bright yellow “horn,” evocative of an old-fashioned phonograph, pipes music via a hidden Bluetooth speaker.
For the townhome, the pair looked to Triple Aught Design for inspiration and determined that the interior design would cater to a “sharp yet casual outdoorsman and traveler,” someone who enjoys spontaneity and all the pleasures that Northern California has to offer. “In the townhouse model home, it becomes clear the resident has a love of surfing and nature,” says McMillan. “Our goal at Fulton 555 was to address every open wall space and show how each area of a home can be activated by a personal art collection displayed with careful consideration.” Therefore, a grouping of Miles Jackler images evoke sun and sand in the atmospheric study, while, in the living area, a cluster of decorative sake bottles from nearby True Sake offers a distinct and different twist on the traditional cocktail hour. Meanwhile, in the bedroom, AubreyMaxwell utilized the expertise of Paloma, a local studio that produces one-of-a-kind leather goods by hand. The weathered headboard looks like an antique, but, in fact, it traces its roots straight to modern-day Hayes Valley, where designers and craftspeople deftly combine old and new. McMillan is hopeful that Fulton 555 residents will embrace the ethos of these local creators: “We partnered with the vibrant community of small businesses, artists, and makers in the area to create a design language that reflects this unique place and the tremendous talent that helps to define it. We’d like to encourage investigation of the vast resources for design, art, and lifestyle all around you at Fulton 555.”